2012- What the future holds!
Posted: Thursday 19 January, 2012
Kirsty Shaw
2011 was a year of change and WHAT a year! I joined Punch in November and so 2012 is really an opportunity for me to no longer be the new girl and really get stuck in.
Over the last few weeks there has been a lot of talk on the web and in the press about resolutions for 2012, but to be honest, I haven’t set any. You may gasp at this admission but instead this year I’m going to see where the year takes me.
But I really wanted to use this post to show the things there are to look forward to in my PR bubble, so here goes:
A Sunday Sun? After the closure of the News of the World in July 2011, The Sun On Sunday was registered as a URL, sparking rumours News International were poised to launch a Sunday version of the Sun to replace NoTW… watch this space!
The Leveson Enquiry - We can’t talk about the closure of the NoTW without touching upon the Leveson Enquiry. Part one is due to end later this year, we wait with baited breath.
London 2012 - The Olympics in 2012 will dominate the media this year which will present both opportunities and barriers for PRs. There is a lot of red tape around what you can and can’t say for the events, especially if you aren’t a sponsor. Therefore as column inches available for non-Olympics stories decrease, PRs will need to become more savvy with the stories they are producing for clients.
Continued rise of importance of online - Online is becoming ever more important to a PR, with many publications giving as much importance to their website news as their print publications, there is no doubt that 2012 will see online becoming ever more important.
So there you have it, a quick overview of what we can look forward to in 2012, I’m sure there is many more we can include and would love to hear your thoughts.
