About Punch

A National Business Product Launch

Better Writing: Better Business

A National Business Product Launch
About
Better Writing: Better Business is an interactive writing skills programme designed for use in the workplace to rapidly teach staff about the correct use of language.

A web-based learning tool, Better Writing: Better Business is self-paced, user-friendly, easy to navigate and designed for incremental learning. Based on scientific principles of learning, the programme teaches in stages with clear, concise lessons, practice questions and reviews.

Campaign Goals & Results
Having engaged at a very early stage in the project's development, Punch worked closely with the team behind Better Writing: Better Business to develop both the product itself and the product's launch to media.

The launch was orchestrated around the unveiling of a national survey, which was designed by the Punch team and executed at no cost, which revealed the extent of the national literacy crisis currently affecting employers and employees alike around the UK.

Consequently the launch culminated in widespread coverage across the national media and specialist training/HR press, including coverage in the News of the World, the Daily Mirror and on BBC1.

In the client's words
"The Punch team was an invaluable resource to us as the project developed, working far more broadly across the business than we had expected a PR agency to. Whilst the press coverage achieved to date has been excellent, their support at networking events, setting up speaking opportunities and in supporting us through the development process has been vital to the launch. "

MD , Better Writing: Better Business

For more information, please contact Punch.