From Breakthrough Brand To Brand Leader
CTEK
From Breakthrough Brand To Brand Leader
About
Founded in 2000, CTEK is a leading global innovator and supplier of smart chargers for lead acid batteries. Having built a reputation for innovation and being first to market with new products, CTEK is a world leading authority on battery technology, battery chargers and battery care.
CTEK supplies its chargers in 49 countries including the UK and Ireland via a network of distributors. The business supplies some of the world's most recognised car and motorcycle manufacturers - including Porsche, Mercedes, Harley Davidson and Bentley.
Campaign Goals & Results
Having participated in and won a four way national pitch against a number of national competitors, including a team from one of the largest PR organisations in the world, Punch was chosen to develop the CTEK brand's profile in the UK and Ireland on the basis of competence, personality and enthusiasm.With media relations across both trade and consumer press central to the campaign, Punch is targeting a breadth of sectors in order to position CTEK appropriately, as the brand leader in the emerging and rapidly growing global smart charger category.
In the client's words
"Although a late addition to the pitch process, the Punch team stood out as it was clear that they were prepared to go the extra mile for our business. Although the campaign is just beginning, we have already developed an excellent working relationship and the team are clearly extremely well equipped to execute the plan that has evolved out of the pitch process. I look forward to a long and mutually beneficial working relationship together.
"
Peter White, Sales & Marketing Manager, UK & Ireland , CTEK
For more information, please contact Punch.
