Punch specialises in Digital Public Relations for web-based businesses and technologies, successfully integrating PR, search and social media expertise.
Punch specialises in ‘Digital Public Relations’ – or ‘PR2.0’ - for web-based businesses and technologies, which range from global search marketing and social outreach activities for Sony Ericsson, to leading web 2.0 companies headquartered in Silicon Valley, to UK based online retail start ups. The Punch team has a deep understanding of the internet and consequently, not only offers a range of online and offline services to web-based clients but also offers extensive web-based services to all clients, using the internet to extend the value of traditional PR campaigns.
Web Clients: Working With Global Leaders
Punch has worked with numerous leading online businesses, from lastminute.com, ft.com and UK social network YouMeO (formerly PPLparty), to San Francisco-based social media technology Reality Digital, Israeli-based sports site Sportingo, community-based reviews and recommendations site Qype and Silicon Valley-based digital advertising business Adify, along with a great many others.
Consequently, over the past decade, the Punch team has forged extremely stronglinks with journalists throughout this sector and is frequently chosen as the agency of choice by global businesses looking to create or develop a profile within the UK/European digital sector.
Using the internet for PR: SEO & Social Media
In addition to creating campaigns for global web leaders, Punch's passion for technology has resulted in the business being acknowledged by Google as one of the top results for the term 'PR Agency' in the UK, in terms of 'organic' listings – ie those that are based on relevance and merit, not paid-for advertising. This result is based on Punch's expertise in Search Engine Optimisation (SEO) which has been a key driver for the business’ own rapid growth to date. Unlike many other businesses which present SEO as a dark art, Punch is able to cost-effectively integrate SEO into existing campaigns, there by ensuring that PR is generating the greatest actual benefit for each customer.
With the Punch blog included within Advertising Age's Power 150 - the publication’s top rated marketing blogs in the world– and many of the Punch team blogging outside work, Punch also implicitly understands social media. From the social bookmarking tools that are able to extend the profile of a press release, to strong relationships with top global bloggers, Punch believes that the industry is changing and, via its team of social media evangelists, is able to offer customers its contacts and expertise in this area, either in addition to existing PR activity or as a stand alone project.