About Punch

Living The Dream Etc

Posted: Friday 05 December, 2008

Ben Leuty

Just thought I'd share this little incident with you which I found quite funny. As mentioned in one of Kath's previous blog posts, we are currently running a campaign with a company called White Knight who is the only UK manufacturer of gas powered tumble dryers.

As part of the campaign, as well as speaking to newspapers and publications, we always find it hugely beneficial to meet with the journalists face to face. In this particular instance we arranged to meet with House Beautiful, Beautiful Kitchens, Ideal Home and Living Etc to discuss the economical and environmental benefits of using gas rather than electricity.

In preparation, as usual, I went to go and buy copies of all the magazines to see where the product will fit, finding House Beautiful, Beautiful Kitchens and Ideal Home in a matter of seconds. However, I couldn't find Living Etc so I asked one of the shop assistants: "Do you have a copy of Living Etcetera" to which the reply was "Yes...but what else do you want?"

Quite sad really, but I found it really funny and have since told everyone who is bored enough to listen to me.