About Punch

Communicating A Social Networking Phenomenon Offline

YouMeO

Communicating A Social Networking Phenomenon Offline
About

Although just two years old, PPLparty (now re-branded YouMeO)became a massive UK social networking success story, where over320,000 18 - 24 year olds regularly communicate their life, passionsand knowledge.

Founded in 2005 solely by entrepreneur Calum Brannan, PPLpartyhas a rapidly growing team, which is currently 6 people based acrossLondon and the West Midlands. The company is party obsessed, hugelycommitted and on a mission to create the ultimate social networkingstory within the online space, both in the UK and internationally.

Calum Brannan recently negotiated a first round of investment funding literally weeks before his 18th birthday. PPLpartyhas established partnership deals with the text message serviceprovider Hotxt, leading internet brand Yahoo! and Channel 4's Popworld.

Campaign Goals & Results

Punch is worked with PPLpartyto aid the development of the business from a part time pastime into afully fledged media business. Within the first weeks of the campaign,Punch arranged and attended press meetings with many target media, fromthe heavyweight national business press, such as The Financial Times,The Guardian and The Business, to several Marketing Trade and consumertechnology media.

The results were effective and immediate. Within weeks of agreeing the campaign go-ahead, the PR activity is supporting PPLparty to develop new commercial relationships, attract new members and court the online advertising community. Punch is now working to achieve the same results with the YouMeO brand.

In the client's words
"Punch had a considerable effect on pplparty - the coveragethat we achieved in the campaign provided a real platform forour business. The support which we received from the Punch team hasbeen invaluable and we continue to recommend the team to several ofour own investors and business partners."

Calum Brannan, founder, YouMeO

For more information, please contact Punch.