About Punch

Launching A US Advertising Superbrand in the UK

Adify

Launching A US Advertising Superbrand in the UK
About

Adify Corporationbuilds vertical advertising networks that allow online publishers andentrepreneurs to create niche online communities for their advertisingpartners to target.

Adify's existing global partners include Time Warner, The WashingtonPost Company, Reed Business Information, NBC Universal, MediaNewsGroup, RP Online, and Comcast Corporation, along with The Guardian inthe UK. The business is backed by brands such as GE Media,Communications and Entertainment (a unit of GE Commercial Finance), NBCUniversal, Inc. and Time Warner Investments.

Campaign Goals & Results

Punch has been commissioned to convey a number of partnerships withheavyweight publishers - such as The Guardian and other high calibrepublisher launches - to the media, whilst also creating a series ofround table meetings with digital advertising agencies, amid otheractivities to raise the brands' profile amongst target audiences withinthe UK.

In the client's words
"Having considered a number of options, we feel that PunchCommunications is by the far the best candidate to take our servicebeyond the US and help us launch in the UK as the first stage of ourpan-European roll-out. Punch offers us a personal and unique servicethat was matched by no other agency. We are extremely pleased with theinitial few weeks of the campaign and are looking forward to a strong,ongoing relationship."

Robert Proctor, Head of Business Development Europe, Adify

For more information, please contact Punch.