About Punch

Delivering Prospects Via PPC Marketing

Alladale Wilderness Lodge

Delivering Prospects Via PPC Marketing
About

Alladale Wilderness Lodge is a luxury estate in the beautiful Scottish Highland county of Sutherland. In addition to offering luxury accommodation for large parties, the venue offers short culinary, yoga, art and holistic relaxation retreats for guests from all over the world.

Campaign Goals & Results

Punch was asked to create a pay-per-click campaign which would generate leads for the business on an ongoing basis, allowing a global audience to reach the Alladale website via a broad range of search terms from all over the world. The eventual campaign featured several thousand terms and now yields a significant number of leads each month, despite the campaign having set a relatively modest budget.

In the client's words
"Punch was recommended to us by a third party as specialists in the area of pay-per-click marketing. They were able to create a keyword campaign that delivers us a high level of clicks for a lower outlay than we thought possible - and I'm delighted to say that the campaign began generating genuine sales leads which more than covered our outlay within the first days of going live. Operating from a particularly remote part of the Scottish Highlands, Punch has enabled us to adopt a real presence in the luxury tourist market. We are delighted with Punch's service and the attention to detail. Compared with alternative marketing initiatives we have explored, pay-per-click really seems to be cost effective. We plan to explore other communication marketing aids with Punch in the near future. "

Hugh Fullerton-Smith , Alladale Wilderness Lodge

For more information, please contact Punch.