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Google’s Penguin Update and Recovering From Algorithmic Penalties

During the past few weeks Google has been rolling out the latest worldwide update to its ‘Penguin’ algorithm, with further updates set to continue over the coming weeks.

Tyler Sox
31/10/2014

The best examples of brands using reactive content for marketing gain.

Trapped Tourist: How Waterstones Turned A Potential PR Disaster Around

Worried that a potential PR disaster could taint your business’ reputation? We take a look at the best examples of brands using reactive content for marketing gain.

Lucy Pandit
29/10/2014

Will Twitter’s Audio Cards Be Music To The Ears Of Big Brands?

Twitter mobile users may have noticed a significant change to the site recently – Audio Cards. But what do they mean for big brands?

Bryn Foweather
23/10/2014

Christmas Crackers: A look At Seasonal Marketing Campaigns From Brands This Winter

The summer suitcases may have only just been packed away, yet the supermarket shelves are already laden with festive sweets and treats, as brands get ready to launch their all-important Christmas campaigns.

Sam Lowther
17/10/2014

The GBBO final provided a fantastic opportunity for real-time marketing to a vast audience of social media users.

The Great British Tweet Off

With over 12 million viewers tuning in to watch last night’s final of The Great British Bake Off, the opportunity to get involved with the online culinary conversation was huge. Did brands rise to the occasion on social media? Ellis finds out…

Ellis Di Cataldo
09/10/2014

The First Brands To Say Ello

Louise takes a look at the first brands using Ello, and the value their content could bring to the invite-only social network. 

Louise Jenkins
08/10/2014