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Google SEO Highlights of 2014

2014 saw Google make a number of significant changes to its algorithms, keeping webmasters working hard to retain and increase their positions within the world’s most dominant search engine. The year also saw Google increase its market share to 68%, further distancing itself from Bing who remained second with 19%.

George Warner

We take a look back through the hottest trending topics of the year and recap the most notable changes to our favourite platforms and networks.

A Year In Social Media

While festive celebrations are well underway and plans to ring in the new year are being arranged, we get reflective over the past 12 months in the world of social media.

Rob Alcock

Both Vimeo and YouTube reach millions across the globe, but which is the best place for your brand to upload its video content to?

Vimeo vs YouTube: Which Site Is Better For Your Brand?

With both Vimeo and YouTube enhancing their features to audiences, it’s never been a better time for brands to upload content, but…where to start? Jessica talks through the benefits of both video-sharing platforms.

Jessica Ward

Brands who prepare their Cyber Monday strategy can hope for a boom in sales around the holidays.

Are You Prepared For Cyber Monday?

With the holidays fast-approaching, it’s no surprise that the boom in internet gift-buying has begun. Ellis takes a look at Cyber Monday, the busiest online shopping day of the year, to discuss how brands can stand out from the crowd on social media with their promotions and deals.

Ellis Di Cataldo

#BandAid30: A Look At Social Media’s Contribution To Charity

In 1984, Bob Geldof gathered the likes of Sting, David Bowie and Paul McCartney to record Do They Know It’s Christmas?. The aim was to raise awareness and funds to help combat the famine in Ethiopia at the time. 

William Davis

 In this image, shared on Twitter, Philae was just 3km away from the comet when this photo was taken

One Small Step For Man, One Giant Leap For Social Media?

Ten years ago a rocket launched from Kourou, French Guiana, on a mission that cost around £1 billion and seemed fraught with difficulties. This week, after a decade in orbit, the spacecraft Rosetta finally reached its destination - a comet which is currently hurtling through space at 34,000mph.

Emmaline McAndrew