Kellogg’s Tweet Shop Is Open For Business
This week Kellogg’s launched its first ‘Tweet Shop’, a creative social engagement campaign encompassing both social and direct-to-consumer elements. This campaign not only gives the brand exposure for its new product, but also creates high social media engagement.
So how does the Tweet Shop work? It’s simple; just send a tweet with the hashtag #TweetShop and head down to the pop-up shop in Soho to pick up your free box of Cracker Crisps.
Of course a campaign where consumers are getting something for free will always drive interest, and this is by no means the first time a brand has driven engagement with a product through Twitter. Take Innocent for example, last year it gave money off their veg pots with the actual discount varying depending on how many tweets received. Over 18,000 people used the hashtag #tweetandeat, reaching over five million people.
For Kellogg’s, this was a great way to stimulate engagement and regain momentum for its Twitter feed having not interacted on the channel since 2011, it has enabled the brand come back to Twitter with a bang. And boy do we LOVE the idea!