What a difference a decade makes
The month of August is always very close to my heart as it was in this month that I took my first steps into the world of PR. Around this time of year I always become reflective on how the industry has evolved, but no more so than in 2012 as I celebrate my 10 year anniversary.
PR life for me started with an internship after graduating from university, which later led to full-time employment. Even back then, getting my lucky break into the industry was tough, reams of letters were sent and an unpaid stint of work-experience eventually led to my first job.
Looking back, I think the industry I cut my teeth in has changed dramatically. While the core principles of reputation management and influencing opinion and behaviour remain the same, the media landscape and core communication delivery tactics have altered terrifically.
Back in 2002, I could be found in the admin room on a daily basis, stuffing envelopes with press releases, labelling hard copy imagery with captions and posting them all out in their hundreds before the final post of the day. Just imagine that today – the story would be old news before it had even hit the journalist’s desk!
Now a story can be broken in a couple of minutes, across the globe. I am able to service a number of clients’ PR campaigns in Europe and the US too – a concept that would have been incomprehensible to my 21-year-old self!
So, navel gazing into the future, I wonder: what will PR look like in 10 years’ time? What commonplace practice that I exercise on a daily basis at work now will be a cause for laughter in a decade’s time? Who knows, but I certainly am interested to find out!