About Punch

Integrated Media, Blogger and Social Media Campaign

Bossa

Integrated Media, Blogger and Social Media Campaign
About

Established in October 2010, London-based Bossa Studios is led by a team of die-hard gaming veterans from the worlds of gaming and entertainment.  Together Bossa Studios has one single purpose: to revolutionise the social gaming market.  In September 2011, the company launched its first real-time social game, Monstermind and also joined Shine Group.

Campaign Goals & Results

Punch was first appointed to handle the media and blogger launch and social media creation and outreach for Monstermind.  Since the launch, in addition to continuing the profile raising of the game, it has also been responsible for building brand awareness of the studio and its key personnel.  Coverage has been secured in tier one media targets including Eurogamer, IGN and Videogamer.

In the client's words
"We appointed Punch for the team’s combined energy, understanding, enthusiasm and commitment and we are very pleased with the results. Monstemind has been a real labour of love for us and we knew that we needed to appoint an agency that not only had a strong track record in PR and social media but one that would also go the extra mile in ensuring the due care and attention was given to this key milestone in Bossa’s history."

Roberta Lucca, marketer in chief at Bossa Studios, Bossa

For more information, please contact Punch.