About Punch

Brand Alignment

Posted: Friday 15 August, 2008

Philip Keightley

We have been talking in some depth about social networking this week and the specific benefits that a social network can offer a brand in terms of its customers and indeed its employees, by forming communities of shared information. Whilst we will soon be able to announce news of some pioneering work in this sector from one of our clients YouMeO, I thought it an opportune moment to paint a more detailed picture of the Punch team.

I have long been interested in what brands say about people, and the strength or people's associations with brands. As such I've asked everyone to detail their top five brands in order to give you, dear reader, a further insight into the Punch dynamic. I think brands say a lot about people but I'll let you draw your own conclusions from the list below:


Phil: The Guardian, Waitrose, BBC, Jeffrey West, Diesel

Pete: Landrover, Carhartt, Bose, Molton Brown, Punch

Emma: Clarins, Audi, Furla, Wallpaper magazine, Nikon

Kath: Smirnoff, Bench, Simple, Walkers, Silk Cut

Abbie: Clinique, Topshop, Jacob's Creek, E4, Tesco

Ben: Converse, Fosters, KEF (Speakers), Derby County FC, Rega (Amps / CD Players)

Claire: Benefit, Tigi, Topshop, Hotel Chocolat, Kettle Chips