Canon Goes Under The Radar

I'm still struggling to believe that there has been so little written, relatively speaking about the fact that Canon is to be the first to claim a branded domain name suffix (.canon) at some point next year, assuming that it gets pushed through.

We wrote a press release about that last week and having done a little research to see how it was picked up I took a look at what else was out there. Apart from the odd Wired and TechCrunch article, the original Canon article and a couple of other postings, there's surprisingly little out there, particularly in the inter/national media and global newsweeklies - yet to me this seems a significant and potentially highly noteworthy landmark.

Rather than trotting out the points once again, they're all made here. Fundamentally though, surely this is going to be a model of how all brands will look to evolve their web presence over time. Have others just not noticed yet or am I missing something?

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