Regional Roll Out Of A National Brand
Chez Gérard
Regional Roll Out Of A National Brand
About
The Brasserie Chez Gérardmenu draws on French influences from around the globe from Morocco,Montreal, Italy to New Orleans utilising spices and flavours, blendingthem to create a contemporary, lighter, more diverse menu. BrasserieChez Gérard embraces the French brasserie tradition for all-day dining.Open for breakfast, morning coffee, casual or formal dining or simplydrinks, families and children are always welcome and there is a specialchildren's menu and goody pack.Campaign Goals & Results
Punch is working with Brasserie Chez Gérardto launch the brand in three new regional locations - Oxford, Bath andHenley, via a creative mix of tactics, including stunts, competitionsand localised surveys.
In particular, Punch has created a regional blueprint for thelaunches, allowing the plan to be adopted on a wider scale if required.
Specifically, each launch will include sampling, competitions, aregional survey and a photo call opportunity for local media, inaddition to advertising and other paid for promotions.
In the client's words
"The Punch team was extremely responsive, understanding the urgency toget moving with these projects literally overnight. We wanted to workwith a flexible team that was not-precious and keen to get stuck in tothe task. Punch's efforts to date have been focussed around quick winsand planning for some great exposure in each location. We're delightedto have been able to outsource this project and entrust it to the Punchteam."
Alison Dilley, Chez Gérard Brand Manager, Paramount Restaurant Group, Chez Gérard
For more information, please contact Punch.
