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Boxwish is an online fashion and lifestyle destination, allowing fans to buy or source key looks and fashion items from cinematic icons.

PR client

PR client

About Boxwish

Boxwish is an online fashion and lifestyle destination inspired by the movies. The site launched to provide movie fans with the means to create the look of cinematic icons by enabling them to source and buy clothing featured in or inspired by the movies.

Punch Communications was given the task of raising brand awareness and increasing traffic to the Boxwish website.

Campaign Goals & Results

Punch was instructed by Boxwish to raise the awareness of the brand and increase traffic to the website. Through a direct PR campaign, Punch officially launched the site to female fashion publications and national fashion journalists to inspire consumers to ‘get the look' of the stars without the Hollywood price tag.

Even before the first press release was officially pitched, Punch had gained coverage in The Independent and Reveal Magazine as well as setting up two competition giveaway opportunities with OK! and Now Magazine.

Punch Communications gained press coverage for Boxwish in publications including The Independent and Reveal magazine.

In their own words...

"The enthusiasm of the Punch team towards Boxwish was only equalled by mine. Having never used a PR company before, I was initially a little sceptical, but they talked me through every stage without the usual jargon and the results were evident, literally within the first couple of weeks. The whole team comes highly recommended."

Tim Aikin Managing Director