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Punch Communications was given the task of raising CTEK's profile in the UK and Ireland.

PR client

PR client

About

CTEK is a global innovator and supplier of smart chargers for lead acid batteries. Having built a strong reputation from being first to market with new products, CTEK is a leading authority on battery technology, chargers and care. CTEK supplies its chargers in 49 countries via a network of distributors.

CTEK is a world leader in battery technology, chargers and battery care.

Campaign goals & results

Punch secured the brief following a four-way national pitch, competing against a team from one of the largest PR organisations in the world. The remit was to develop the CTEK brand's profile in the UK and Ireland. With media relations across both trade and consumer press central to the campaign, Punch targeted a breadth of sectors with success, reinforcing CTEK as the brand leader in the emerging and rapidly growing global smart charger category.

CTEK supplies manufacturers including Porsche, Mercedes, Harley Davidson and Bentley.

In their own words...

"Although a late addition to the pitch process, the Punch team stood out as it was clear they were prepared to go the extra mile for our business. We have developed an excellent working relationship and the team are clearly extremely well equipped to execute the plan that has evolved out of the pitch process."

Peter White Sales & Marketing Manager, UK & Ireland