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Punch Communications offered Fitness Footwear traditional PR services.

PR client

PR client


Fitness Footwear offers a range of sport and leisure shoes to cater for every interest. From running to climbing, from parkour to fashion, Fitness Footwear stocks top quality brands including brasher, ECCO, Hi-Tec, Merrell, DC Shoes, Mizuno and FitFlop.

The secure site enables users to browse by activity or brand and all orders despatched within the UK come with free delivery.

Punch Communications was given the task of raising the brands profile and ultimately increasing site visits and sales.

Campaign goals and results

Punch was engaged by Fitness Footwear to raise the brand's profile as a means of increasing sales. Having tried PR previously, the Fitness Footwear team turned to Punch to propel the brand into print media and develop links from online media and other sites in order to drive traffic to the site.

Within days, the campaign yielded its first major success with a double-page spread in Manchester's Urban Life magazine, which was subsequently followed by national media such as the Daily Express and coverage in numerous consumer lifestyle publications, including walking publications Coast and Summit. Punch developed a range of high-profile giveaway opportunities to promote both the brand and the products on offer.

Punch Communications gained ample coverage including features within national newspapers and consumer lifestyle publications.

In their own words...

"The Punch team is extremely friendly and always brimming with positive enthusiasm – you couldn't work with a nicer bunch of people. After working together for a few months, the results definitely began to show through, which confirms that they are good at their job too."

Luke Barlow Managing Director