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Punch Communications was asked by Martek to raise awareness of the AED product, focussing specifically on the issue of Sudden Cardiac Arrest.

PR client

PR client


Established in 2000 as Martek Marine, Martek is a world leader in safety and environmental monitoring systems. Since 2000, the business has grown to achieve a turnover in the millions and has won a host of prestigious awards, including the CBI's Growing Business Awards, two Queen's Awards for Enterprise and numerous Seatrade Awards, in addition to being identified on The Sunday Times Fast Track list.

After being given ambitious targets, Punch Communications developed a highly targeted media campaign, which exceed the KPIs set.

Campaign goals & results

Martek Medical was founded in 2006 after the company secured exclusive distribution rights for the Lifeline Automated External Defibrillator (AED) in the UK. Punch was commissioned by Martek to raise awareness of the AED product to business audiences, focusing on HR issues surrounding the growing problem of sudden cardiac arrest. With the client identifying ambitious coverage targets within a fixed timeframe, Punch created and implemented a highly targeted campaign, which began to deliver within the first week. During the initial three months of the campaign, Punch exceeded its KPIs by 50 per cent.

Martek Medical launched after the company gained exclusive rights to distribute the Lifeline Automated External Defibrillator (AED) within in the UK.

In their own words...

"Punch worked extremely hard for us from day one. Being a highly results-oriented business, it's vital we feed back good numbers to our senior executive team in addition to delivering positive coverage. Punch understood this from the outset and worked with us to ensure that the end result was positive in every sense."

Vanessa Muff Marketing Manager