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Sony Mobile appointed Punch Communications as its social media and SEO agency to assist with its global search marketing and online communications.

SEO and Social Media client

SEO and Social Media client

About

Sony Mobile offers exciting consumer experiences through innovative and feature-rich smartphones, accessories, content and applications.

Punch manages social media outreach and provides search engine marketing services for Sony Mobile's global team.

Specifically, Punch is responsible for managing the brand's content strategy within the global Sony Mobile Facebook page, global Sony Mobile Google+ and the Sony Mobile Twitter feed, along with management of a global incentive programme and dedicated search engine marketing activity surrounding the site's key social channels.

Punch supports the Sony Mobile SEO and social media strategy on a global scale.

Campaign goals and results

Punch has also been commissioned to provide both strategic counsel and tactical search engine marketing support for www.sonymobile.com to further raise the site's global visibility and increase traffic from the current 16m+ hits per month. Additionally, Punch offers promotional support for campaign initiatives.

Since beginning work in March 2010, Punch has dramatically increased engagement amongst the social communities and is currently developing additional search strategies that will provide direct, tangible benefit across the extended organisation.

Sony Mobile chose Punch communications to assist with its international social media and SEO activities.

In their own words...

"Punch has a superb working understanding of the swiftly evolving social and search disciplines which, combined with the team's background in traditional PR activities, provides a unique perspective. The team is super-responsive and, critically, listens to our needs before responding, rather than simply offering a stock solution. Within the first months of working together, we swiftly developed a strong partnership which is geared towards delivering success for our business through excellence, endeavour and the practical application of best practice."

Ben Padley Former VP, Head of Digital Marketing & CRM Sony Xperia