Clinton Cards Appoints Punch Communications to Manage Its Social Media Profiles

Clinton Cards, the UK's largest specialist retailer of greetings cards and gift related products, has appointed integrated PR, search and social media agency, Punch Communications, to handle the management of its social media profiles on both Facebook and Twitter.

Punch was commissioned in December 2011 to not only increase the number of fans and followers on the two largest social networks but to intensify engagement with supporters of the company, which possesses shops in over 800 high street locations under the Clinton and Birthdays brands. Already, acquisitions and interactions on Facebook and Twitter have increased significantly since Punch's appointment.

Like /ClintonCards on Facebook and follow @ClintonCards on Twitter to keep up to date with the latest news, offers and competitions from the greeting card brand.

Claire Bates, PR and social media manager at Clinton Cards, said: "On meeting the Punch team, their ideas and enthusiasm really stood out for us and they understand the need to inspire dialogue within the social networks to make a difference. Clinton Cards is about celebration, whatever the occasion, and we aim to bring a smile to people's faces; we are therefore delivering this through our social media campaigns and hope to bring a little bit of fun to our customers and social supporters each day."       

Pete Goold, managing director at social media, PR and SEO agency, Punch, added: "Punch is very proud to be working with such a great consumer brand, which, having been founded in 1968, is a familiar face on high streets up and down the country. Although acquisition is still important in the social arena, engaging with fans and followers and encouraging interaction to build brand-fan loyalty is our aim to achieve return on investment in what is an increasingly competitive environment."

Clinton Cards offers the most extensive range of quality greetings cards, gift dressing and plush merchandise among UK retailers. This is especially so at seasonal times such as Valentine's Day, Mother's Day, Father's Day, Christmas and Easter. Clinton's has taken the lead in offering cards for numerous other occasions such as the UK Patron Saints' Days as well as festivals and New Year celebrations of other religions and nationalities.

For further information about public relations consultants, Punch Communications, and to find out how an integrated approach to search, social and media relations can transform the visibility of your business, please visit www.punchcomms.com. To join in the conversation with Punch on Facebook, Twitter or Google plus, visit facebook.com/PunchCommunications, twitter.com/punchcomms and gplusnick/punchcomms.