A Consumer Media Tour
Creating Better Homes
A Consumer Media Tour
About
One of the largest global businesses in the Home Improvement and Building Products sector, Masco is owner and originator of the www.CreatingBetterHomes.com project - the world's first online exhibition for Home Improvements for consumers.Campaign Goals & Results
When it was launched in August 2003, Punch orchestrated a media tour across the national, regional consumer and trade press, involving creating a press pack, setting up meetings with target media, attending the meetings and following up to ensure coverage. The unique project was extremely positively received by consumers and trade alike. Coverage spanned the UK national and regional media, from The Observer, The Daily Mirror, The Evening Standard & The Times to DIY Week, Prima and Period Living magazine.In the client's words
"When we launched the World's first home improvements virtual
exhibition, Punch did a great job for us. From start to finish, their
advice, assistance, contacts and professionalism were first class. In
addition to delivering a successful PR campaign with measurable
results, their knowledge of the Internet consumer helped us
significantly improve our virtual exhibition. Punch can certainly add
us to their list of very satisfied customers.
"
Group Vice President , Creating Better Homes
For more information, please contact Punch.
