Creative Christmas Thinking
Posted: Thursday 01 October, 2009
Philip Keightley
As it is the 1st of October and now officially autumn, the Punch Christmas challenge has been set. Whilst last year, the challenge was to create a flavoured Vodka with accompanying marketing plan (yours truly came a valiant third out of eight, with a seductive little Apricot and Almond number), this year's challenge has a slightly more grown up and professional air to it.
The challenge is to create an innovative, Punch branded product with the thinking that the winning product will potentially be something to be rolled out on a larger scale as a marketing tool. Each team member has a basic budget of £25 with the strict objective that innovation is going to be key to success.
To date, my thoughts have ranged from the bold to the ridiculous but watch this space for updates on what promises to be a competitive battle amongst the Punch team. Whilst my thinly veiled hatred of The Apprentice is no secret within the Punch office, I can see the competition causing a good deal of excitement within the team, not to mention providing Pete with the chance to play Alan Sugar.
