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Crisis PR Planning

Crisis PR planning services by Punch include strategic crisis planning and crisis management

When disaster strikes, the way the crisis is dealt with through communications is paramount.  At Punch we have an enviable track record and skillset in handling press and social media backlash both on a campaign-specific or long-term basis.

Our crisis consultancy provides two core services: issues management and reactive crisis PR. Issues planning helps us identify possible crisis situations and develop a set of preventative steps, while our reactive PR service defines the responsive measures that could be implemented in the event of a disaster, plans for a different scenarios, evaluates risk levels and prepares spokespeople.

In their own words...

"Punch has delivered widespread consumer coverage which has supported numerous WWF campaigns. With results across the national, consumer, regional and online media we have been delighted with what Punch achieved on our behalf."

Jen Barnes Supporter Management Executive - Acquisition

In their own words...

"Punch has a superb working understanding of the swiftly evolving social and search disciplines which, combined with the team's background in traditional PR activities, provides a unique perspective. The team is super-responsive and, critically, listens to our needs before responding, rather than simply offering a stock solution. Within the first months of working together, we swiftly developed a strong partnership which is geared towards delivering success for our business through excellence, endeavour and the practical application of best practice."

Ben Padley Former VP, Head of Digital Marketing & CRM Sony Xperia

In their own words...

"Punch's ability to understand digital marketing platforms and analyse the structure and operation of our channels from an external viewpoint has been a key asset in achieving our core objectives in digital. Coupled with the team's attention to detail and responsiveness, Punch has become invaluable in assisting Barclaycard in delivering success and excellence in many areas."

Katie Doble-Birch Social Media Director

In their own words...

“Punch has the experience and ability to recognise the significance of strategic reporting and content optimisation within social media. Punch offers us invaluable insight and an always-on resource. This means that Electrolux has the tools at hand to be much better placed to deliver results on our core marketing campaigns and objectives.”

Mattias Holm Social Media and PR Director

In their own words...

"We looked globally for the best agencies to help us achieve our objectives on an international level. Punch demonstrated the depth of experience and the breadth of reach that we sought, as well as an ambitious and enthusiastic attitude. Within the first weeks, Punch delivered the keyword rankings they promised."

Simon Foster Digital Strategy & Product Development

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Punch Social Media Intelligence 23/10/14

  • Twitter Launches A New Way To Access Apps With ‘Digits’
  • Messaging App Telegram Adds Higher Level Of Security
  • LinkedIn Offers College Scholarships To Prospective Students
  • Google Launches Its New Email Handling System ‘Inbox’

Case Study

activ4

Crisis PR campaign for a specialist supplier of sports tours for schools after it fell victim to an international ticket scam.

Blog

The Great British Tweet Off

With over 12 million viewers tuning in to watch last night’s final of The Great British Bake Off, the opportunity to get involved with the online culinary conversation was huge. Did brands rise to the occasion on social media? Ellis finds out…

The GBBO final provided a fantastic opportunity for real-time marketing to a vast audience of social media users.