CrowdControlHQ Recommends Preliminary Security Measures to Protect your Brand at All Times

CrowdControlHQ, provider of a dedicated social media monitoring tool to assist brands in managing their online image, asserts it is essential a brand implements security measures to ensure it is protected from potential cyber attacks 24 hours a day.

Employees can monitor brand pages and their respective fans throughout the day, but often such monitoring isn’t possible outside of standard working hours. As such, it is imperative that a brand looks to protect itself when employees are unable to fully monitor activity. Through the use of a standardised social media monitoring tool, a brand can ensure it is fully protected and able to stay on top of potential threats, even outside an employee’s working hours.

Through implementation of such software, offensive posts can be automatically flagged up and deleted if the brand sees fit. Without the requirement for the user to actively remove or alter incorrect or offensive posts, any inappropriate could potentially be automatically removed, or flagged up to employees who can then act appropriately once they find the offensive post. This ensures the brand has total protection of its online image 24 hours a day.

With social media use having become so prevalent in recent years, a brand is likely to be judged on how well it maintains its social networking profiles and the image it portrays to fans and followers. Brands with a strong protection strategy in place are likely to be assured they won’t fall foul of a poor online image, which could potentially affect the brand’s follower numbers and rate of engagement.

Calum Brannan, co-founder of CrowdControlHQ, said: “Ensuring a brand’s online social media profiles are protected 24 hours a day is essential. Social media is now a global tool and users could be logging on and viewing a brand’s profile at any given time. Of course a brand must do its utmost to protect its profiles at all times, but it may not be possible for a moderator to be physically present 24 hours a day. This is when CrowdControlHQ’s software makes a difference, monitoring social media pages even when employees can’t.”

CrowdControlHQ provides social media management software to help brands manage multiple social media profiles from a single source. For more information on how CrowdControlHQ’s social networking software can help maximise your brand’s social media reach, visit www.crowdcontrolhq.com or call 0845 686 5044.