Digital Technology Firm Listed in Top 100 US Companies

Reality Digital, a leading provider of white-label social media solutions for businesses, has been awarded a place on the Red Herring North America 100 list, an accolade awarded to the 100 most promising technology companies in the US.

The company, which is head quartered in San Francisco, launched its UK base on Mortimer Street, London in October last year and works with clients such as MTV, the NFL and Nokia creating white label social media solutions that deliver custom online communities rich in digital media, user generated content and social networking capabilities.

The Red Herring editorial team deployed a detailed process to whittle down a pool of 1,200 eligible, promising companies to the 200 finalists. Evaluations were made on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries. The list of the 100 winners, regarded as an invaluable instrument to discover and champion promising companies that will lead the next wave of industry innovation included pioneering technology firms such as Twitter, YouSendIt, Arista Networks and Purewire, as well as Reality Digital.

Robert Proctor, head of EMEA for Reality Digital, said: "This award is a fantastic achievement for Reality Digital and is testament to the pioneering solutions that we deliver for our clients. To be listed alongside some of the world's fastest growing technology organisations is great recognition for the innovative campaigns we have been working on for clients such as MTV and Channel 4."

Reality Digital last month launched "Harmony" in the UK, an easy-to-use, self service social media solution for building, configuring and managing an online community that will develop brand awareness, enhance audience engagement and generate revenue.
Harmony's easy-to-use web interface allows businesses to quickly build an entire website by dragging and dropping social media widgets around a template and configuring and setting parameters with a few clicks of the mouse ensuring that a fully functioning social media site can be developed in a matter of hours. Because

Harmony is a white label platform, businesses have everything they need right out of the box to create their social media site and can quickly skin the platform with their brand's look and feel. As a result, Harmony has proved especially valuable to businesses:

• New to social media / looking to build buzz and a loyal brand following
• Start-ups that need a proof of concept for investor courting and funding
• Entrepreneurs who need a comprehensive solution and the flexibility of the low cost of ownership.

The platform includes a comprehensive administrative dashboard allowing site owners to perform critical business activities such as site monetization, content moderation and reporting and analytics.

Specific Harmony media features include: online video and media management, user-generated content, mobile upload, media sharing, meta tags, topics, channels & categories, favourites, playlists & featured media, map integration and search. Key social networking features include member profiles, friends and groups, messaging & email, ratings & comments, blogs and forums

For more information, visit www.realitydigital.com.

-ENDS-