Punch Communications

Facebook Graph Search

With the implementation of Graph Search, Facebook has established itself more firmly in the realm of social search, positioning itself alongside Google+, Foursquare, Yelp, LinkedIn, and other social networks that allow detailed searches into community data. Furthermore, results from a Facebook search may also include Bing content, which makes it even more crucial for brands to undertake tailored SEO activities.

As Facebook search evolves, brand and Page content must evolve with it in order to remain relevant and effective. Drawing upon our extensive experience with a range of clients, such as our work helping Sony Mobile maintain a highly engaged audience of over 7.8 million fans, Punch can help your brand keep up with every permutation of this social search tool.

Specifically, we provide consultation in the following areas:

Advice on selecting the optimal name, category, URL, and information to provide in your "About" section.
Recommendations for location optimisation for businesses with a physical retail presence.
Strategies for attracting the most relevant fans to your Page.
Developing engaging content that encourages interactions with your brand and maximises visibility in Facebook searches.
Integrating your social media activities with SEO and PR considerations, particularly with an eye to Facebook's strengthening relationship with Bing.
Research into audience demographics and interests to create content tailored to be as appealing as possible.
Detailed reporting on developments to generate actionable insights and identify future opportunities.
Guidance on following regulations regarding privacy and terms of use.

For further information, read our Social Media Intelligence report or contact us.