Gekko Launches save@gekko, to Help Travellers Drastically Reduce Research Time

Service Will Help Users Collect Online Travel Snippets, in Order to Compare & Choose the Right Hotel at the Best Available Price

Gekko, the personal shopping assistant for hotels, which recommends ideal matches for each individual’s preferences, has today launched a new service designed to dramatically reduce the amount of time that travellers spend researching hotels, from the current estimated average of 30 sites visited over a one month period (*), to a single shortlist and as little as a single session.

Much as a web-based version of a little black book, save@gekko allows travellers to collect travel-based links, information and destinations whilst browsing the web, in order to make direct comparisons between hotels and helping the users find the right hotel at the best available price.

The service works by emailing links and travel information to save@gekko.com, resulting in the simplest possible means of collecting information, whether at a desk or on the move. A web bookmark tool – known as a bookmarklet – also helps to capture relevant information by sending an email with a single click from any web page.

Gekko stores all collected information in a single profile, which is thereafter used as the basis for suggesting highly personalised recommendations for future hotel bookings.

The service, which is designed to be used during normal browsing of the internet by helping to capture information on a day-to-day basis, is ideal for travellers looking to find a hotel to their personal tastes, whether it’s in a city that they have not previously visited, or indeed a new hotel in a city that they love.

Whether it is specific facilities – such as a pool, spa, childcare or business centre – dining preferences, cost, or simply an attempt to capture the spirit of a specific hotel elsewhere, using save@gekko allows individuals to save hotels from different websites into one shortlist, helping to save time by instantly comparing them side-by-side and to save money by comparing the price of each from major global travel sites.

Through building a continually evolving picture that will provide the most relevant travel choices during research save@gekko will enable travellers to make the right choice more quickly.  Moreover, save@gekko will assure travellers that they have avoided making the wrong choice, which is typically the cause of extensive ongoing research, given the risk associated with booking the wrong hotel.

For more information, please visit www.gekko.com, download the bookmarklet or simply start emailing your travel favourites to save@gekko.com.