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Getting The Most Out Of LinkedIn

Posted: Friday 29 January, 2010

Pete Goold

I've just written three stand-alone but sequential articles on how to get the most out of LinkedIn and am deliberating over whether to publish these through the Punch site, within one of numerous sources, to post here, to use as a white paper, to create another vehicle (as we have a few urls in the bag and ready to go) around this general subject or pitch out to the press.

Just thought I'd mention this as it's an interesting conundrum, in terms of what represents the greatest reach, versus the greatest SEO benefit - and in fact which of those two (or which balance) will provide greatest commercial benefit in return for the time devoted to writing the pieces.

One to ponder - and I think very representative of the shifting PR landscape in terms of the best strategy for success not necessarily being the one that has traditionally been the best choice ...