Blogger outreach and SEO programme
gNappies
Blogger outreach and SEO programme
About
The inventor of the hybrid diaper category, gDiapers, which combines reusable and disposable elements, appointed Punch to launch the brand’s UK division, gNappies.
Campaign Goals & Results
Since the brand launch in October 2011 at the Earls Court Baby Show, Punch has handled media relations, a comprehensive blogger outreach programme and SEO. Strong coverage has been secured for the brand in national media titles including The Guardian and leading mummy and green blogs. Punch has also secured good rankings of gNappies’ keywords.
In the client's words
"When we were looking to appoint a UK agency we wanted a partner who could not only act as an extension to our team, but who also had an excellent understanding of the UK media, relationships with our target bloggers and a strong track record in offering a PR-led SEO strategy that reaped a good return on investment. In Punch we are happy to have found that partner."
Kim Graham-Nye, co-founder, gNappies
For more information, please contact Punch.
