Goallover and DLG Initiate Creation Of Taskforce
Goallover and DLG Initiate Creation Of Taskforce
Posted: Thursday 18 December, 2008
Specifically, the partnership aim is to generate far reaching impact across the industry in terms of compliance with UK & European data protection laws, the establishment and promotion of best practice guidelines, and ultimately, the creation of an IAB affiliated Lead Generation Taskforce.
Consequently, Goallover and DLG are working to develop a series of sector wide guidelines for submission to the IAB, covering areas such as the constituent elements of a valid lead, the importance of an independent lead validation system and increased transparency.
The agreement is designed to promote a number of market transparency principles including the date, time and source of all leads generated, the definition of solus or co-registered leads and clear communications between both parties as to whether leads are generated as the result of incentives introduced by the lead source.
Robin Caller, Founder of Goallover, said: "We are determined to promote best practice within the online lead generation industry and believe that the partnership with DLG is the first major stepping stone to the establishment of an IAB Lead Generation Taskforce that will promote best practice right throughout the industry. Lead generation is the fastest growing sector of the online advertising industry with 71% annual growth* and, with this set to continue, the formation of a Lead Generation Taskforce is of critical importance to the future of the industry."
Richard Webster, DLG's Marketing and Communications Director said: "This partnership represents an incredible opportunity to set a standard across the board in what has been identified as a key growth sector for the online advertising industry. We identified Goallover as the lead generation management platform most able to work with us to offer the industry a steer in terms of lead generation best practice."
Goallover and DLG are also working together to promote Goallover's Lolagrove platform, a patent pending optimisation technology which indemnifies publishers and advertisers with a 100% online data protection guarantee. Lolagrove will provide DLG and its clients with an independent audit and validation platform when brokering deals across numerous suppliers. ‘Lola' is a self-learning validation engine that receives, checks, validates & forwards leads on a real time basis, marrying best practice for advertisers with best practice for publishers which serves and protects both parties.
The companies have also created a managed network between the two platforms to ensure the secure transfer of all personal data.
For more information visit www.goallover.net or call 0207 843 0130.
