About Punch

Communicating Best Practice in Lead Generation

Goallover

Communicating Best Practice in Lead Generation
About
Goallover was founded in 2000 and has risen to become one of the market leaders in the UK internet advertising sector offering the online advertising community 100% qualified lead generation.

Goallover works with leading agencies such as ilevel, BLM Quantum and PHD and advertisers including Amnesty International, SOS Children's Villages, Swarovski and T-Mobile.

Goallover's Lolagrove product is Europe's premier lead generation management and validation platform, a patent pending optimisation technology incorporating a self learning algorithm, which offers publishers and advertisers 100% online data protection guarantee.

Campaign Goals & Results
Punch has been commissioned to proactively communicate the value of validation and best practice in the Lead Generation sector, working with Goallover to publicise their quest in lobbying the IAB for a Lead Generation Taskforce as well as promote Goallover's unique technologies to the marketing and new media press, on a regional and national level, to raise the brand's profile amongst target groups across the UK.

Punch has facilitated a number of interviews and generated press coverage with core target press such as Marketing Direct, New Media Age and Mad.co.uk and facilitated speaking opportunities at key digital industry events including Ad:Tech, London on the topic of lead generation best practice.

In the client's words
"We have had a great start to the Goallover PR campaign with Punch. With an important event taking place just three weeks after the team came on board we were against the clock to ensure everything was organised. The team at Punch didn't disappoint with a number of press meetings and coverage from the word go. Since then the campaign has gone from strength to strength and we would recommend Punch to anyone looking for an effective and committed PR agency. "

Robin Caller, Director & Founder , Goallover

For more information, please contact Punch.