About Punch

National Launch of GPS Tracking Gadget

GTrek

National Launch of GPS Tracking Gadget
About
GTrek is an innovative gadget that monitors movement and allows the user to create a highly detailed graphical record of movement.

Originally designed for skiers and golfers, the GTrek is fitting for all outdoor enthusiasts. Using GPS satellite technology it records the users' exact position at specific intervals to build up a picture of movement. This includes how far, how fast and how high the user has travelled.

As well as producing detailed graphs and charts with the information, the GTrek can integrate with Google Earth to create a visual route so that the user can see where they have travelled on a specific 3D terrain map.

Campaign Goals & Results
Punch has been commissioned by GTrek to develop a detailed PR plan to launch the product and enhance the company profile to a wider consumer audience.

The devised plan initially included positioning the product within the market place and creating marketing materials including a website. Subsequently, Punch has launched the product and attracted interest across the consumer media including cycling, walking, motoring and skiing interests.

Punch will continue to drip-feed press releases, opinion pieces and other promotional material to vertical consumer media to ensure continual product visibility.

In the client's words
"From the outset Punch has shown commitment to providing a first class service to GTrek. Being new to PR, Punch didn't swamp us with meaningless jargon and instead guided and advised us through the processes. It's still early days for GTrek, but the results have begun to show gaining GTrek coverage in 4x4 magazine that looked very impressive and I know that with Punch's work ethic there is more to come "

John Bird, Co-Founder , GTrek

For more information, please contact Punch.