About Punch

Global Media Relations

ICRA

Global Media Relations
About

The Internet Content Rating Association is a non-profit organisation that exists to protect children from potentially harmful material whilst preserving free speech on the internet. ICRA is supported by many of the leading internet industry players: AOL Europe, Bell Canada, British Telecom, The Internet Association of Japan, Microsoft, the Parents Advisory Group for the Internet (Singapore), T-Online, and Verizon.

Campaign Goals & Results

Punch worked with ICRA to provide strategic counsel at board level regarding the organisation's public relations activity and to provide an ongoing press office service. Given the potentially sensitive and controversial subject matter, a good deal of the campaign was issues-based. Media coverage highlights for ICRA has included media coverage on Associated Press, The Guardian, Forbes.com, MSNBC, ABC News, The Globe and Mail, Business.com, HeraldSun.com, WashingtonPost.com.

In the client's words
"Punch provides solid strategic marketing counsel for ICRA, ensuring that we bring top quality marketing expertise to the table when talking to our members - such as AOL Europe, Bell Canada, BT Openworld, the GSM Association, IA Japan, MadeSafe, Microsoft, PAGi, T-Online and Verizon - on a global stage. "

Stephen Balkam, CEO , ICRA

For more information, please contact Punch.