Identify Key Social Media Influencers with CrowdControlHQ
Posted: Thursday 23 June, 2011
CrowdControlHQ, providers of online reputation management software, are advising brands marketers looking to embrace social media within their marketing strategies to implement social media-orientated management software to help successfully plan future marketing strategies.
Many brands are currently waking up to the potential benefits of creating and utilising a dedicated social media profile. However, while many brands are likely to embrace social media in the hopes of appealing to a wider audience, many don’t understand the accompanying benefits of monitoring what fans are saying.
Through the use of dedicated social media management software, a brand is able to identify its key fans across a number of different networks and profiles. Through monitoring its core fan base and what that fan base is saying, a brand is able to understand which aspects of their online strategies the fan like and can plan to implement similar content in the future. A brand can also ensure it won’t miss potential engagement possibilities through being able to monitor what fans and competitors are discussing to ensure they don’t miss potential engagement opportunities in the future.
Calum Brannan, Co-Founder of CrowdControlHQ, said: “Monitoring what a brand’s fans are saying is one of the most important aspects of a brand moving into the social realm. Through careful monitoring of different social profiles, a brand can ensure its social media services maintain their fan’s enjoyment in following the brand, helping keep acquisition levels up.
“To successfully monitor such reactions, a brand ought to consider utilising dedicated social media monitoring software to allow a brand to cover numerous profiles through a single program, saving time and effort for those tasked with monitoring a brand’s profiles. A brand can then determine who it’s key fans and influencers are, and plan their future marketing strategies accordingly.”
CrowdControlHQ is a dedicated social media monitoring tool designed to help brands identify the key influences so they can plan to successfully target social media fans in the future. For more information visit www.crowdcontrolhq.com