Ignore Everybody
Posted: Sunday 28 June, 2009
Pete Goold
I'm loving Hugh MacLeod's first book, "Ignore Everybody" - it's a corker.
As with the best business books, it's short enough to read in one or two sittings (although im only getting it in snippets but that's fine too as it's 40 very short chapters) and the ideas shine through with terrific clarity.
I'm a huge fan of Hugh, from his blog, GapingVoid and the cartoons upon which his work is based (my current favourite cartoon being Dinosaur). Moreover, although his work is relevant to me on a number of levels, he absolutely nails the changes that we're currently experiencing as a commercial society and how that affects the individual.
So, I bought into Hugh's idea of his book as a social object (basically: buy one of the first 1,000, send him the receipt, receive a free second copy that has been signed, hand either or both on as conversation starters). We've also imported a Corinthians print for the Punch office, which I'm hoping to get back from the framer this week.
