Introducing: Social Media Basics

The huge potential of social media, as a platform for message delivery and promotion and as an engagement tool, has not gone unnoticed by the public relations industry. Just as we have seen the demise of parts of the traditional media landscape, with the announced closure of several newspapers and magazines over the last few months, we have seen a monumental rise in the size and usage of social networks. Twitter has continued to grow at an unprecedented rate, and Facebook has just announced that its population outranks that of the USA.

The use of social media in the practition of public relations is now an activity that is commonly accepted to be a staple part of a PR campaign. However, the way in which social media is best utilised is still unclear, and some individuals are still sceptical of the benefit that it can bring to PR and marketing campaigns.

As such, the Punch team has prepared a series of blog posts designed to solidify the best practices of social media use in public relations exercises, and to identify the reasons why social media is such a good campaign tool; The Punch Social Media Basics.

From articles written around developing themes in social media, to network specific guides, the posts are aimed at providing clients and practitioners alike with a studied insight into why we use social media for PR, and exactly what makes it work. We have expanded exactly how social media activity should be planned and executed, which models of businesses should target which networks, and what social media can bring to the table of an overarching business marketing strategy.

Naturally, as with any industry trend, all of these posts are open to interpretation and discussion; this is just our own two pence worth. We hope that you all enjoy reading them, and any more ideas or questions can be sent to me through Twitter via @petegoold.

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