About Punch

An integrated PR, social media and search campaign

Jealous Sweets

An integrated PR, social media and search campaign
About

Jealous is a quality sweet brand  available to buy in Selfridge’s flagship Oxford Street store and online at www.thejealouslife.com.  Available in four stunning selections Gummy Heaven, Enchanted Eden, Paradise Lost and Sinfully Sour, the sweets are suitable for those with both religious and dietary requirements and are free from artificial colours, flavours, alcohol and gelatine.

Campaign Goals & Results

Punch was commissioned to undertake an integrated campaign of PR, social media and search launch activity for the Jealous sweets brand in July 2011 in the UK.

For the initial launch activity over July and August, Punch handled Jealous’ consumer and business media and blogger relations, social media, and SEO activity.  Following the launch Punch was retained as Jealous’ SEO agency. 

Punch secured strong media coverage in tier one media, excellent engagement and acquisition through the social channels and strong rankings of Jealous’ key words, through the SEO campaign.

In the client's words
"Punch’s enthusiasm for the Jealous product combined with its technical understanding, creative flair and impressive track record made the agency the most compelling proposition for us. We have been impressed with the team and really see them as an extension of our operation."

Joint managing directors Tahzeen Basunia and Imran Ali Merza, Jealous Sweets

For more information, please contact Punch.