Developing A Rapidly Growing Brand Into New Markets
Martek
Developing A Rapidly Growing Brand Into New Markets
About
Martek is a world leader in safety and environmental monitoring systems. Martek Marine was established in 2000 and offers a wide range of high quality marine systems, designed to help meet compliance needs. Martek Medical was later founded in 2006, with the business having signed a deal with Automated External Defibrillator (AED) leaders Defibtech USA in 2006 for exclusive distribution rights for the Lifeline AED in the UK. Since launch in 2000, Martek has grown to a turnover of £5.7m. The business has won numerous prestigious awards, including the CBI's Growing Business Awards, two Queen's Awards for Enterprise, numerous Seatrade awards and has been identified on The Sunday Times Fast Track.Campaign Goals & Results
Punch was commissioned by Martek to raise awareness of the AED product to business audiences, focusing in particularly on the HR issues surrounding the growing issue of Sudden Cardiac Arrest.With the client identifying ambitious coverage targets within a fixed timeframe, Punch created and implemented a highly targeted campaign, which began to deliver within the first weeks. Across the first three months of a campaign Punch has achieved 50% above expectation.
In the client's words
"Punch has worked extremely hard from us since day one. Being a highly results-oriented business, it's vital that we feed back good numbers to our senior executive team in addition to delivering positive coverage. Punch has understood this from the outset and worked with us to ensure that the end result has been positive in every sense.
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Vanessa Muff, Marketing Manager , Martek
For more information, please contact Punch.
