is your company making the most of the media?
Every day, the national, regional, trade and consumer mediais predominantly filled with stories that have been in some waygenerated via a PR team. Journalists typically receive hundreds – andin the case of some national daily media, sometimes thousands – ofpress releases each week. Clearly the challenge is how to stand out fromsuch a crowd.
There are three key factors that dictate the success or failure of anews story – the interest or news factor in the piece, the way that thepiece is communicated to the journalist and the relationship that anindividual has with a specific journalist.
Punch works closely with clients to develop the messages that theorganisation wishes to convey about its business or brand, devisecreative angles for press articles and create potentially newsworthypress materials which the media respect for their honesty, clarity anddirectness (link to what the media say).
Our team’s Media Relations expertise spans eighteen years and a vastrange of sectors, comprising consumer, trade, business, national,broadcast and online media.
Punch offers media specialisms across an extremely broad range ofsectors, including technology, interiors, retail, construction,property, health, telecoms, travel, personal finance, business and ofcourse general news media.
If you're interested in media relations, please contact Punch.
