About Punch

Creating a Public Sector Profile

Metranet Communications

Creating a Public Sector Profile
About

Metranet Communications has developed the UK's first functioning pre-WiMAX network and the only one in the world to bridge public sector, commercial and educational organisations.

Working in conjunction with Brighton & Hove City Council and The University of Sussex, Metranet delivers wireless broadband connectivity to thousands of students in the area, including primary schools and off-campus student residences and has developed this model in order to offer similar services to local authorities.

The Brighton Metranet is the first WiMAX network in Europe to offer true VoIP services, thereby both eliminating internal phone bills and reducing the cost of national calls to the price of a local call.

Campaign Goals & Results
Punch worked with Metranet to promote their services to local authorities across the UK. From developing core messages to be conveyed to targeting the most appropriate media in the public sector and achieving coverage in those publications, Punch was able to raise awareness of the Metranet brand amongst the most relevant audiences.
In the client's words
"Punch provides us with the means to approach the media with confidence. Despite being a start up with a developing profile, Punch has enabled us to generate highly targeted and effective media coverage around our key corporate messages. The team understands very well what approach is likely to yield the best media results - in terms of the most appropriate journalists to speak with and the angle that is likely to deliver the widest impact. "

Roger Horlock, Founding Director , Metranet Communications

For more information, please contact Punch.