Mobile Functionality Is Key In New Browser Era

Theavailability of mobile functionality in brand websites is essential in adigital era where browsing trends and methods are moving towards portabilityaccording to Reality Digital, the leading provider of whitelabel social network software forbrands and businesses.

With alarge number of users now browsing the internet using tools such as mobilephones and PDA's, there has been a demand on companies to provide websites thatare accessible by the browsers of such devices. With internet speeds oftenstretched by mobile signals, the onus has been on the websites to make accessas straightforward as possible.

Theincorporation of such features means that brands can allow their consumers toremain connected whilst they are on the move. Furthermore, the use of a brandfocused social network in engaging fans of a brand often heightens theirexperience, and the implementation of a platform such as Reality Digital Opus thatfacilitates mobile uploads will help them to contribute to a brand networkwhenever and wherever they wish.

RobertProctor, Head of EMEA for Reality Digital, said: "Mobile browsing is a trend that has become increasingly relevant to brandsover the past couple of years, particularly through the popularity of smartphones such as the Iphone. To capitalise on such trends, brands have had theoption of creating a mobile friendly website, or indeed downloadable apps.

"Developingapps can be an expensive and time consuming process, and so one of the easieralternatives is for a brand to incorporate features into their website thatallow their users to interact with the brand remotely."

RealityDigital's Opus socialnetworking application allows brands andbusinesses to incorporate all of the latest, high end social media featuresinto their website, either as a brand new network in its entirety, or as standalone features incorporated into an existingframework.

Thesoftware also incorporates a HD video platform,a highly effective tool for audience engagement. Users have the power tointeract directly with a brand and feel valued as part of its community,significantly heightening a consumers brand experience.

For moreinformation, please visit realitydigital.com.