My First Social Media Week - London
Posted: Monday 14 February, 2011
Erica Whiteman
Due to a busy schedule, I could only attend one event during Social Media Week 2011. Since I work on quite a few campaigns that utilise blogger outreach, I made sure I didn’t miss the ‘Meet The Blogger’ panel hosted by LBI. The event was located in London at the unique location of the Truman Brewery. The panel consisted of 7 successful bloggers representing a cross section of mum bloggers (British Mummy Bloggers, A Modern Mother, Mummy Tips, Jenography), food bloggers (Debate the Plate) and beauty bloggers (Skin Care For Men, Beauty and the Dirt) and each gave in depth insight on their background and how they became bloggers.
I enjoyed listening to what each blogger had to say and came away with some handy tips that I will be sure to implement and continue using when I reach out to bloggers in the future. Some of the highlights were:
- Make sure you are sending a good story
- Include images
- Pick a few key influencers
Bloggers are unique. They write about what they love and they share their opinions. Some are influential and some just do it for fun, but they all have a passion for what they are writing about.
