A Regional Awareness Campaign

MyVillage

A Regional Awareness Campaign

About

MyVillage is the comprehensive online engine for local listings and events at towns and cities around the UK.

From humble beginnings as a back-bedroom business, the MyVillage.com concept has grown to become a national - and, with the addition of Dublin and Rome as MyVillage.com cities - an international brand. With sponsors such as Sony Ericsson, Smirnoff and Fiat Panda, MyVillage.com cemented its identity as a lifestyle brand for young, image-conscious urbanites to keep abreast of what's happening in local area across the UK.

Campaign Goals & Results

Punch has worked with MyVillage to promote the network of community websites to consumers, devising a programme of profile-raising activities for the brand, targeting a young, urban audience.

A media relations campaign provided coverage for the company across national, consumer, regional and online media.

For more information, please contact Punch.