cost effectively delivering real business leads.
Marketing-savvy businesses across the UK are rapidly waking up to the benefits of Pay Per Click Marketing - a form of online advertising that can both boost their profile online and attract customers.
Pay Per Click marketing represents a revolutionary method for businesses of all sizes to reach niche audiences, perhaps more cost effectively than ever before. In effect, this advertising filters out non-interested customers and provides a stream of potential purchasers at a cost which is often as little as a few pence per lead.
Unlike other forms of advertising, Pay Per Click marketing only costs the advertiser when a potential customer acts - in this case by clicking on a link to the advertiser's website - which, when compared to more traditional forms of advertising, potentially saves the advertiser huge sums of money as no charge is made just to display the advert for potential customers to see.
PayPerClick marketing allows businesses to target geographic regions on either a tightly defined local or indeed national scale, whilst also targeting audiences with specific interests.
The key to PPC marketing is relevancy. Irrelevant ads are not clicked on and immediately fall down the rankings to become invisible and therefore useless. Punch has devised a means of creating a highly relevant series of ads for groups of words at a painstaking level of detail. This sets Punch campaigns apart from the competition and allows our clients to gain prominence online virtually overnight.
If you're interested in Pay Per Click marketing, please contact Punch.
Google AdWords: A Case Study
Dominic Shadbolt, Managing Director of Punch client Only Organic, commented:
"As a lead generation tool, Pay Per Click marketing is unbelievably cost effective. Our business delivers organic produce within a 15 mile radius of our base in Long Crendon, Buckinghamshire. Consequently Punch created our PPC campaign to target all the key towns and villages within the business' target footprint and consequently adverts appear for any relevant search term that is associated with the area.
"A google search of "organic apples Oxfordshire" for instance, would trigger an advert including all three words ('organic', 'apples' and 'Oxfordshire'), therefore being extremely relevant to the search and most likely resulting in a highly prominently positioned advert. Within weeks of the campaign beginning, we immediately saw a marked increase in traffic to the website and the cost has been so low as to be virtually negligible."
