About Punch

Traditional and online PR

Performance Horizon Group

Traditional and online PR
About

Established in May 2010, Performance Horizon Group (PHG) is the latest venture of Malcolm Cowley and Paul Fellows, co-founders of global affiliate network buy.at, which was sold to AOL in 2008 for $125m.  A high-tech start-up from northeast England, in its first year PHG has expanded its operations to London and New York and brought to market its ExactView technology: a global platform for tracking, reporting, managing and optimising performance partner relationships in affiliate marketing and lead generation, regardless of channel or device.

Campaign Goals & Results

Appointed in autumn 2011, Punch has been responsible for securing standout press coverage in PHG’s tier one media targets by building awareness of the brand and ExactView, sharing corporate news announcements including PHG’s second round of venture capital funding and raising the profile of senior personnel within the company.  Working closely with the team, Punch has also been successful in assisting with the delivery and subsequent winning of relevant awards, events and speaker submissions.

In the client's words
"We wanted to appoint a PR agency which not only has a good understanding of the sector in which we operate but one that is also creative and has excellent media and blogger contacts. Punch has demonstrated that it understands our core business proposition and that the team is enthused to meet our company vision.”"

Malcolm Cowley, CEO, Performance Horizon Group, Performance Horizon Group

For more information, please contact Punch.