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Rebrand and Website Launch Putting Educational Evolution Into A New Perspective

Posted: Friday 20 May, 2011

Perspective, the Midlands based pioneers of educational monitoring software and consultancy services, has refreshed its brand image and launched a new website to provide an easy and laconic means of demonstrating its products and how they have evolved in tandem with the ever changing education sector.

The educational landscape is one that is constantly altering to progress the sector in times of both economic uncertainty and shifting learning platforms, as well as to adhere with new governmental regulations. As a result it’s vital that the systems schools, colleges and training providers have in place have the capability to record and provide the data required to remain in keeping with the new directives.

Utilising its profound industry knowledge, Perspective strives to continually evolve its services to ensure that both the learner and learning provider are getting the most from the education they are either receiving or offering. Using self explanatory icons coupled with slideshow mechanics and copy void of unnecessary jargon, the new website easily demonstrates these updates and how they can benefit the user.

Through a sophisticated design of  black and white that aims to reflect the ease of use of Perspective’s offerings, the new website provides a concise yet uncomplicated overview of its product features, at a glance.

Paul Davis, managing director of Perspective, commented: “The way in which people learn is changing be it in school, college, university or through schemes such as apprenticeships, and consequently we as a business are evolving our products and services. As such, the current changes in the educational sector presented a fitting opportunity of us to rebrand the company and build a new website to showcase our products and how we are constantly updating Perspective to suit the needs of learners and education providers.”

The home page, a clear snapshot of all of Perspective’s products and services, also includes clear reference points to Perspective news, blogs, support addresses and contact forms.

Other pages incorporate details of its various consultancy services including change management, SIF integration and data validation as well as team biographies, client case studies and the ability to download its latest newsletters.

Perspective currently offers consultancy services and supplies over 60 local authorities and many SME to blue-chip companies with its Collaborative Learning Manager (CLM), Sunesis and Folio software.