House of Fraser & bespoke offers

London Fashion Week – social media campaign

To celebrate London Fashion Week, we teamed up with British department store House of Fraser and Barclaycard, offering social media fans and fashionistas the chance to win an exclusive £2,000 VIP shopping spree at its flagship store in London; complete with the winner’s very own personal shopper. As well as coordinating the campaign across all bespoke offers’ social media channels, we also worked with House of Fraser’s marketing team to develop creative assets, outfit grids, style guides and blog posts to maximise social conversations around the campaign.

350% increase

in average post
engagement rates

14,000 interactions

from Facebook fans during
the campaign period