Electrolux

Design Lab live event – social media campaign 

We worked alongside premium home appliance brand Electrolux to help promote the brand’s Design Lab project – a global innovation competition open to graduate and undergraduate design students. In addition to formulating and executing a new social media strategy for the event, we created all social copy and assets. To further bring the campaign to life in social channels, we attended the final event in Paris, live-tweeting our photos and commentary in real-time, delivering a stream of exclusive behind-the-scenes assets to fans, as well as optimising paid media activities to optimise reach. The result? The most engaging Design Lab social campaign yet. 

Check out the gallery to get a feel for the types of images we tweeted from the final event.

1.1 million impressions

on Twitter for the
campaign period

2.9 million reached

impressions of the official
#DesignLab2014 hashtag