Facebook Live with House of Holland x Habitat

Facebook’s latest live video streaming feature has fast become one of the most effective and engaging social platforms of 2016. With viewers spending 3x longer watching Facebook Live video versus pre-recorded, Facebook Live video streams have skyrocketed in popularity to become 4x more shareable than YouTube content – generating upwards of 400% boosts in engagement levels compared to industry averages.

Not ones to shy away from testing new waters, we delivered an exclusive Facebook Live video for the launch of designer Henry Holland’s collection with iconic homeware brand Habitat in April this year. This behind-the-scenes social experience featured exclusive access to the event, turning viewers into VIPs by taking their questions from social channels and feeding them into the discussion in real-time. Punch scripted, filmed and co-ordinated everything throughout the event, from live video streams of the collection presentation to interviews with Henry Holland, supermodel Daisy Lowe and Rita Ora’s stylist Kyle De’Volle.

a 400% increase

in engagement on the Facebook Live video post, vs brand average.

5K preview sign-ups

+200% higher than any other preview for the brand

Social fans spend 3x longer watching Live video streams versus pre-recorded

Facebook Live is the most popular platform for people to view live video streams